This is a follow up to the recent SEO What? Why Bad Copywriting Hurts Your Business (And Why SEO is a Bloodless Coupe). In that piece, I expressed my irritation at the way content has been dumbed down and commoditized, and how bad copy ultimately hurts the businesses it seeks to promote. In a competitive world, it’s essential that we take every advantage. The other extreme is to cut every corner. Bad copywriting is a mighty fine way to cut corners and tell the world you just don’t care that much, I proposed.
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